
…but there was a time when the Internet did not dominate how we accessed news and entertainment and community. It wasn’t even that long ago that print media still played a huge role, especially for LGTBQ+ people. As a young gay man coming out, publications like Perceptions (Saskatchewan), QC or Outlook (Calgary), or Times.10 (Edmonton) played a formative role in shaping my queer career. Small wonder that one of those career goals became not only writing for but eventually producing queer print media of my own.
The year was 2003. I had recently left my job as “Towel Boy / Promotions” for Down Under Baths and was uncertain what my future would look like. My friend Michael Brown and I started talking about a queer magazine. He is an amazingly talented artist and graphic designer who was also at loose ends career-wise. At the time, Edmonton had Times.10 Magazine, which had been in production for a decade. I’d written for it, on and off, since moving to Edmonton a few years earlier. But we weren’t enjoying it anymore. It seemed to be focussing more and more on US politics in the days of the War on Terror, and as it always had, a focus on HIV/AIDS news and developments.
Looking back, it’s the naïve and arrogant privilege of youth that seemed to drive my decisions. Wanting something colourful and celebratory, something that resounded with queer joy rather than simply being another chronicle of fear, may have been a noble enough ambition on its own, but there would have been other ways to go about it rather than what unfolded. In less than two years, Edmonton would go from one magazine, to two, to none, and I’m acutely aware of my role in that.
But at the time, it seemed the next step in my queer Edmonton evolution. With initial financial support from our boyfriends, Michael and I set out to create something new, something fun. Fresh Magazine debuted in September of 2003, full colour and glossy all the way through. It was always our intention for the magazine to represent our whole acronym. We had solicited content from all four letters of what was then the acronym – LGBT. (Fun fact, on the cover, we rotated the letters from issue to issue, as the acronym was still evolving and we didn’t want to show favouritism by placing one letter first)
We thought for sure we would be able to deliver instant success. Michael’s skills in layout and artistry were on a whole other level from other print queer media at the time, and my contribution was bringing in the content and advertisers. I assumed that would be an easy thing. Having worked at so many gay places in Edmonton, I thought for sure they’d all be on board to support something new.
I’ve rarely been so wrong as that.
Bar politics derailed us from Issue One. It may be hard for many of you to imagine, in this time of one gay bar, but at the time, Edmonton had many, and they didn’t always get along. In fact, there was often quite a bit of animosity between them. Buddys and Woodys immediately said yes to advertising, this in spite of the fact that they were the places I had NOT worked, but the nature of the community at the time meant that the second they bought ads, other businesses like Down Under, Boots, and The Roost wouldn’t. That blow to our financial plan was big enough that we probably should have bailed right then, but we truly did believe we were creating something great for Edmonton – and I firmly believed everyone else would see it soon.
Looking back at the thirteen issues of Fresh Magazine, I remain so proud of what we did, but we were simply unable to fight the bar politics. Those other businesses carried the magazine, sure, but what we needed was advertising dollars – and those advertising dollars, such as they were, stayed with Times.10, if they went out at all. But while we were fighting to win over advertisers, Times.10 was fighting to retain them.
Around the time of our first anniversary issue, I got hired to manage Buddys, and I couldn’t say no. At that stage, I’d been without income for a year, as Fresh was covering printing costs and that was all. We had started getting some of those other advertisers, but it was too late. As finances fell behind, as my focus shifted to my new job, we managed to squeak out one final issue, late, with it coming out after some of the events it advertised. And so it ended.
A few months later, the print issues of Times.10 also ended, their finances equally ruinous.
Pride in what we accomplished now is muted by the awareness of the cost. Not just in the money our boyfriends invested in our future without ever being paid back, but in a community now voiceless. Hindsight cannot help but wonder what may have happened had we chosen a different path, maybe one of collaboration rather than competition, but time moves only forward. And honestly, there was no unity of vision that would have allowed us to work together. But I look back now and shake my head at the ignorance and arrogance of youth. Creating a legacy doesn’t always require ownership or control. Sometimes, it’s about compromise or even surrender.
And yet, I know the intentions were pure, the product was good, and the memories, after all these years, remain fresh.
Thanks to the work of the Edmonton Queer History Project scanned copies of Fresh Magazine are now viewable in their entirety on Archive.org Click this link to open the collection in a new tab. Archive.org – Edmonton Queer History Project

Rob Browatzke
Rob Browatzke is an Edmonton club owner and author. He has been professionally involved in a Edmonton’s gay nightlife for over two decades. Most of his novels are set in a fictitious gay nightlife world so this is a topic for which he is truly passionate. You can find him on Amazon here: https://www.amazon.ca/stores/Rob-Browatzke/author/B00H3YSDGO
I miss local print.
Seems everyone just kinda went over to extra and all others dissolved.
Great story